View from Cockforest

JGB does Advertising

Following on from his 1958 Project for a New Novel, Ballard made this series of  five ‘Advertiser’s Announcements’ created and published from 1967 to 1971 in Ambit magazine. According to Ballard:

‘Back in the late 60s I produced a series of advertisements which I placed in various publications (Ambit, New Worlds, Ark and various continental alternative magazines), doing the art work myself and arranging for the blockmaking, and then delivering the block to the particular journal just as would a commercial advertiser. Of course I was advertising my own conceptual ideas, but I wanted to do so within the formal circumstances of classic commercial advertising — I wanted ads that would look in place in Vogue, Paris Match, Newsweek, etc. To maintain the integrity of the project I paid the commercial rate for the page, even in the case of Ambit, of which I was and still am Prose Editor. I would have liked to have branched out into Vogue and Newsweek, but cost alone stopped me…’

Much more on ballardian.com